Western Australia's Overtourism Dilemma: Balancing Visitor Numbers and Local Experiences (2026)

The beauty of Western Australia's tourist towns is under threat as locals grapple with the potential consequences of overtourism. With summer visitors flocking in, concerns are rising about the impact on local attractions and beaches.

One of the South West's iconic destinations, the Busselton Jetty, has seen a staggering 60% increase in visitors over the past decade. Between Christmas and New Year's Day, a whopping 10,000 people visited the jetty, highlighting the need for proactive measures to prevent overcrowding.

Busselton Jetty CEO Lisa Shreeve understands the importance of maintaining the jetty's special charm. She shared her concerns about the impact of congestion, using the example of the Trevi Fountain, where a crowded atmosphere can detract from the overall experience.

"The Busselton Jetty is a gem, and we want to ensure it remains that way," she emphasized. To address the issue, the team is considering limiting the number of people on tours and implementing other strategies to manage visitor flow.

In the neighboring town of Dunsborough, the chair of the local reference group, Jeff Forrest, has lived in the area for almost 40 years and witnessed the increasing busyness of local beaches. He believes capping visitor numbers by limiting accommodation spots is crucial to preserving the town's character and natural environment.

"Every year, we see an influx of tourists, and it's becoming challenging to find parking spaces on the coast," he said. "We want to welcome tourists, as they contribute significantly to our economy, but we must be mindful of the potential negative impacts of overtourism."

However, not everyone agrees with the idea of capping tourists. At Meelup Beach, visitors like Kalia and Matt Alessi, who have lived in Sydney, argue that beaches in the eastern states are far busier. They believe tourism boosts the local economy and are happy to share the beach with others.

"It's important to respect locals and find a balance," said Ms. Alessi. "While capping tourists might hinder certain organizations, we should also consider the benefits of a thriving tourism industry."

The City of Busselton has already taken action by cracking down on short-stay accommodations like Airbnb. Mayor Phil Cronin believes further intervention is unlikely, stating that the issue will resolve itself before reaching the extreme levels seen in some parts of Europe and the eastern states.

"If we reach a point of saturation, the appeal of our town may diminish," he explained. "Tourism brings significant economic benefits, generating over $1 billion annually in this area alone. We must embrace tourism while also managing its impact."

Further south, the Department of Biodiversity, Conservation, and Attractions has warned holidaymakers on social media about overcrowded car parks at popular destinations like William Bay National Park. Regional Leader for Parks and Visitor Services Peter Masters encourages visitors to explore alternative locations if their preferred spots are full.

"National parks can sometimes become overloved, leading to damage to vegetation and an increased risk of fires," he said. "We want to ensure everyone has a positive experience, so we encourage visitors to discover the many inland activities on offer."

The debate over managing overtourism continues, with differing opinions on the best approach to preserve the unique charm of Western Australia's tourist towns.

Western Australia's Overtourism Dilemma: Balancing Visitor Numbers and Local Experiences (2026)
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